Key theme features

• homepage - building blocks
• responsive typography: font sizes scale with browser view width
• 404 page template design (better conversion)
• visually marking items which are already in the cart
• newsletter subscription popup (incl. layout variants)
• masonry product grid with options to choose amount of "columns" and margin spacing between masonry items
• cart preview (off cannvas), howing the cart content before going to the checkout
• product variants: option to display available variants
• categories: option to display sublevel categories (to give visitor additional insight in your catalogue)
• filters (collection pages): optimised functionality and usability (clearing options per filter block, etc.) 
• video: show feature video or video as background (homepage), and play product video (detail page) 
• product prices: options how (if) to display currency
• loaded with theme options like: progress bars

Conversion-aiding features:

Search page: if no search results are found, the page shows the product catgeories to help direct visitors back to the product category pages to (hopefully) continue shopping

404 page :

This special conversion-optimised template is designed to help visitors who landed on a non-existing page  (indicated as "404") back to relevant content; they can go back to the homepage (which is the default Lightspeed action for a  "404"), they can serach the shop, or they can shop via the product categories.