- homepage - building blocks
- responsive typography: font sizes scale with browser view width
- 404 page template design (better conversion)
404 page :
This special conversion-optimised template is designed to help visitors who landed on a non-existing page (indicated as "404") back to relevant content; they can go back to the homepage (which is the default Lightspeed action for a "404"), they can serach the shop, or they can shop via the product categories.